ithinkyoushould. Procrastinate a Little. I’m the kind of person who needs an earth-shatteringly good excuse not to do something. If the reason is compelling enough, I’m all over it, but you literally have to bang me over the head with it, or something physically debilitating must prevent me from doing it. Self-imposed psychological restrictions notwithstanding, I am a doer of the pathological variety. Yesterday about 1 hour after I woke up, I hurt my back. I don’t recall twisting it, or wrenching it into some unnatural position that would make it act up, nor do I recall sleeping funny, but…. [ Read More ]

ithinkyoushould. Have a Marketing Plan that includes a Public Relations/Media Plan. In business life, you are nothing without a marketing plan AND a public relations/media plan. Business & Marketing/PR go hand in hand like milk and cookies, pasta and sauce, wine and cheese, fries and salt.  You get the picture. Unfortunately, so many small businesses fail because while you may have a great idea and a great product, few invest the necessary thought, time, energy and dollars on the smart tools that will help to bring your product to market. In our over-media saturated world, the companies that gain the…. [ Read More ]

ithinkyoushould. Live your life as a popular cliché. And if this is the route you choose to take, make it a good one! As in: I will endeavour to consume a strict diet of a McDonald’s Big Mac, Medium Fries, and a Large Coke, and I too will become an Olympic Medal Contender. Here’s another one: I will drink ________ [insert your own beer of choice], and a bevy of lithe beauties will join my party. I will call chatline: 555-212-1234, and the cosmetically-altered girlie in the television ads will be on line when I call. And lastly, by watching…. [ Read More ]