Welcome to the age of the Faux Media Apology. Here are some tips and reminders in the event that you need to refresh your understanding of the Anatomy of an Apology. Take note fallen “heroes,” “icons,” and “idols.” As you seek redemption via a carefully-worded, sound-bite-worthy corporate script, master-minded with focus-group-like precision, and thus guaranteed to win back the favour of your constituents…We, your former trusty supporters and allies, duped, disappointed, yet desperately hopeful, await your strategically-timed remorse-missive delivered through the lens of PR-savvy handlers… But wait. Perhaps you prefer the lucrative, prime-time, blue chip, advertising-sponsored-put your dollars next to…. [ Read More ]
















